Business services
Trademark Registration
Protect your business name, logo or slogan across all 50 states.
A federal trademark registration gives you the legal right to use your brand nationwide and to stop others from copying it. We search for conflicts first, choose the right classes for your goods or services, prepare and file your application with the United States Patent and Trademark Office (USPTO), and handle the paperwork until it is registered.
🔒 Secure card payment · Takes about 2 minutes · Tracked in your client portal
How it works
Tell us your mark and what you sell
We search, advise and prepare the application
We file with the USPTO and track it to registration
Trademark registration guide: protecting your business name and logo
A federal trademark registration with the United States Patent and Trademark Office (USPTO) gives you nationwide rights to your brand name, logo or slogan for the goods and services you list. It is separate from forming an LLC or filing a DBA, which do not give trademark protection.
Benefits of a federal registration
- A legal presumption that you own the mark nationwide for your listed goods and services
- The right to use the ® symbol
- The ability to sue in federal court and to record the mark with US Customs to stop counterfeit imports
- Access to brand-protection programs on major marketplaces such as Amazon Brand Registry
The registration process
- Search. Check that no one already has a similar mark for related goods or services. See our trademark name search.
- Apply. File with the USPTO, listing the mark, the owner, the classes of goods and services, and your basis for filing (already in use, or intent to use).
- Examination. A USPTO examining attorney reviews the application, usually several months after filing, and may issue an office action asking for changes.
- Publication. If approved, the mark is published for 30 days so others can oppose it.
- Registration. If there is no successful opposition and use is shown, the mark registers.
Keeping your registration
Registrations must be maintained: a declaration of use between the 5th and 6th year, and renewal every 10 years. Government filing fees are set by the USPTO per class of goods and services and are separate from our service fee.
Trademark Registration — frequently asked questions
What does the $750 include — and what is extra?
Our $750 fee covers the search, class advice, preparing and filing your application, and monitoring it through to a decision. The USPTO charges its own government fee on top: currently $350 per class of goods or services. Most small businesses file in one class, so the total is usually $1,100.
How long does trademark registration take?
The USPTO usually takes several months to examine an application, and the whole process to registration commonly takes around a year, longer if the examiner raises questions. You receive a serial number as soon as we file, and you can use the ™ symbol straight away.
Do I need to be using the name already?
No. You can file on an "intent to use" basis if you plan to use the mark soon. You will need to prove use later, which involves an additional USPTO filing and fee.
What is a trademark class?
The USPTO groups goods and services into 45 classes — for example clothing is class 25 and online retail is class 35. You pay the USPTO fee for each class you want protection in.
Can non-US businesses register a US trademark?
Yes. Owners based outside the United States must be represented by a US-licensed attorney when filing with the USPTO; tell us where you are based and we will explain what applies to you before you pay.
Is Incofile a law firm?
No. We are a document preparation service: we prepare your application from the information you give us and file it on your instructions, and you sign it as the owner. We do not give legal opinions on whether your mark will be approved. For contested or complex marks, speak to a trademark attorney.
Is a trademark the same as registering my LLC name?
No. Forming an LLC only stops another company using the same name in your state's business register. A federal trademark protects your brand across the whole country and in the marketplace.
Ready to get started?
Order in about two minutes. Our US filing team takes it from there.
Order Trademark Registration — $750